ABOUT UNITED WAY AND NFL PARTNERSHIP
For more than 40 years, United Way and the National Football League have worked together to improve the lives of young people across the country. In New York City, United Way of New York City (UWNYC), the New York Giants, and the New York Jets have partnered to impact children and families living in some our City’s most-challenged neighborhoods. We did this through comprehensive programs including UWNYC’s ReadNYC initiative to improve grade-level reading by third grade and the NFL Play60 campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity.
In 2017, United Way and the NFL launched “Character Playbook”—an initiative to help middle school students develop and nurture healthy relationships while making strong decisions.
ABOUT THE GRIDIRON GALA
For 24 years now, United Way of New York City, the New York Giants, and the New York Jets have come together for the Gridiron Gala. The Gala is a celebration of the impact our partnership has achieved and a call to the future for continued collaboration to help our most-deserving neighbors—the kids that live across our five boroughs.
Join us as we renew our commitment to tackling our City’s challenges, be a part of our partnership, and together, we can make a positive impact on NYC.
ABOUT UNITED WAY OF NEW YORK CITY
United Way of New York City (UWNYC) has been a trusted partner to government, corporations and community-based organizations for nearly 80 years. Serving low-income New Yorkers, UWNYC’s collective impact approach enables the diagnosis of neighborhood challenges and the design of solutions to expand education, financial stability, and health opportunities. UWNYC then deploys resources and volunteers while also driving policy change that is guided by measured results. UWNYC envisions caring communities where all individuals and families have access to quality education and the opportunity to lead healthy and financially secure lives.
ABOUT CHARACTER PLAYBOOK
Research shows us how important the middle school years are for developing the academic skills that enable long-term success, including high school graduation. But this critical time is also a transitional moment for students as they enter adolescence, a time when they are influenced more by their peers than by their families.
Character Playbook – Building Healthy Relationships is a digital course that uses evidence-based strategies to educate students on how to cultivate and maintain healthy relationships. The course allows students to engage with true-to-life scenarios that include bystander intervention strategies and positive relationship examples.
Values like diligence, compassion and respect are not necessarily innate values—they are learned through experience and teaching. And it’s on us all to provide the skills and modeling to inspire this character at a young age.
Across NYC, 7 out of 10 children from low-income neighborhoods can’t read on grade-level by third grade. And in the Mott Haven neighborhood of the South Bronx that number spikes to 9 in 10. Moreover, children who miss this milestone are 74% more likely to drop out of high school, and are thereby more susceptible to remaining in poverty.
That’s why United Way of New York City’s (UWNYC) ReadNYC program—is fighting for literacy and access to quality education for our most-vulnerable children.
But it’s not UWNYC’s fight alone. Increasing literacy rates and breaking the cycle of poverty requires a lot of might—the might of New Yorkers, like you, who believe in possibility and stand for compassion.
To help rally firepower across the City, UWNYC is launching a new campaign called SPREAD THE WORDS . The largely digital campaign offers you the chance to give more than just money. It grants you the opportunity to spread the words on literacy—to join the fight and show your might.
By spreading the words, you can help give the gift of literacy—you can generate hope for our children.